Porta Diagonal

Client Porta Diagonal
Services Art Direction, Brand Identity, Graphic Design, Digital & Print Design
Industry Real Estate

A pioneering urban development project designed to create a new space for living, working, and well-being.

A space to unite, a time to transform.

The Porta Diagonal project embraces the concept of "progress" as a fusion of the essence of the past and the advancements of the future. It aims to establish an urban-natural environment that enhances the well-being of individuals and fosters the development of local areas, businesses, institutions, and society at large.

The graphic identity for Porta Diagonal needed to reflect this dynamism and the idea of interaction within a timelessness that transcends temporal boundaries. Within this main identity, we also needed to create distinctive symbols for the project's three pillars: Re-connect, Re-discover, and Re-define. We developed these using colour and geometric icons, which can be used individually or in combination, to create distinctive brand patterns.

Various digital and printed applications were developed, as seen below.