Paris Boca

Client Paris Boca
Services Art Direction, Brand Identity, Graphic Design & Packaging
Industry Hospitality

Hecho con amor y mucho queso.

Buenos Aires style pizza in the heart of Paris.

Paris-Boca is an Argentinian pizzeria, located in the 9th arrondissement of Paris, inspired by the working-class atmosphere of Buenos Aires’ century-old cantinas. Al Brosseau, founder of the restaurant, brought back from Bs As an armful of latin traditions and vibes along with the best pizza in the world. He has worked so hard on selecting flour, water and cheese so people can take as much pleasure as they can from such deliciously made food.

The brand identity created has drawn its inspiration from the Boca neighbourhood in Buenos Aires and its cultural heritage. The sun, already present in the national flag, it is a source of heat, it symbolises vitality, passion and youth. Also considered as a supreme cosmic power and as a force that allows the growth of all things. Being used as a driving theme in the visual identity, the result is a cohesive identity that allows for the freshly delicious food, made with love and experience, to be the main protagonist of the story.