Dundas Communications

Client Dundas Communications
Services Art Direction, Brand Identity, Graphic Design, Print & Website Design
Industry Design & Communication

Degree as a path to success.

Strategy to connect brands & high profiles with their goals.

Like no other place in the world, London has a unique vibe and a genuine style. Dundas Communications is an example of a business with this particular energy. Located in Kings Road, right at the heart of South Kensington, they are a PR agency established in 2011 that offers strategic counselling for brands and personalities.

Dundas executes campaigns for an array of clients that includes brands, charities, CEOs and high profile individuals. They have an extensive experience representing clients from different industries like Fashion & Film or TV & Radio. Its founder, Max Dundas, and David Robson have a unique approach that, together with their team, they are able to deliver very strategic solutions to connect those brands with their goals.

As the agency is driven by elegance, style & prominence, we saw an opportunity to use the concept of ‘Degree’ as the main brand expression. ‘Degree’ is a unit of measure but it can also be defined as a process or a certain course of actions, which requires valuable strategy and planning. As the brand turns around this idea of the elevated circle, the challenge was to create a simple and sophisticated visual identity that was flexible enough to represent the different sides of their business.

We saw the solution to visualize the circle as an organic, flexible and inclusive element that embraces the best of each personality and projects them to their success. This is why we visualize it as a dynamic and animated form that can transform in each application of the visual identity. We designed the brand to communicate honesty, passion, dynamism and experience.