Nature Squared

Client Nature Squared
Services Art Direction, Brand Identity, Graphic Design, Photography, Editorial & Website Design
Industry Design & Communication

From nature to high quality surfaces.

Reinventing natural materials through heritage craft.

Nature Squared is dedicated to creating high quality surfaces from natural inlaid, cast and woven materials.

From the most humble to the most special natural material, Nature Squared is capable of producing stunning solutions for Super Yachts, Cruise, Hospitality, Residential and other Luxury markets. NSQ produces luxury objects that, deriving from the beauty and sustainability of nature, preserve heritage skills and quality.

Nature Squared believes that Mother Nature provides with a wide portfolio of materials, ranging from the mundane to the unusual, such as eggshell, seeds and bark, sea shells, stones or feathers. NSQ ensures the sustainable sourcing of all materials before using them. Centuries old techniques are what has perfected their skills, enhancing them with today’s ingenuity and innovation.

As designers, we completely fell in love at first sight with their materials and they captivated our attention from the beginning. We decided to break down their process from the beginning to the end and we came up with a key baseline: 'From Nature to Surface'.

The entire brand is created using this concept and we created meaningful photography to describe the different stages of the natural materials and their transformation processes. Displaying raw materials as if they were pieces of art or when they are turned into surfaces. The result is a visual identity with a unique character and composed by very versatile graphics that create a flexible family of applications.