Primo Aperitivo

Client Mercury Spirits Ltd
Services Art Direction, Brand Identity, Graphic Design, Editorial & Packaging Design
Industry Food & Beverages

"L'Essenza Italiana" in its most premium expression.

Ready-made Italian cocktails with a mix of design & bitter intensity.

Primo Aperitivo, the one, the first. A new brand that represents the archetype of the Italian Aperitivo culture. "L’Essenza Italiana" in its most elemental nature. A mix of design, luxury, sophistication & "bitter" intensity. La Dolce Vita encapsulated, with the distinctive style of the "Italian Finesse", in a set of three sublime products of ready-made cocktails: Negroni, Americano & Sbagliato.

The design of the bottle stands out for its originality, using a unique size of 500ml, thought for five servings. With glass embossing details, it is personalised with a special blue color application taking half of the shape of the bottle, and with screen printed graphics, it leaves a transparent space at the bottom half to see the liquid through. We designed the identity of this family of 3 ready-made cocktails with its bottle design, label and packaging.

This project was awarded a Bronze Delta at the prestigious Delta Awards 2020 by ADI-FAD.