IP/Agency

Client IP/Agency
Services Art Direction, Brand Identity, Graphic Design & Web Design
Industry Design & Communication

PR, talent management & production agency based in London.

Providing ground-breaking publicity support to dynamic innovators in creative industries.⁠

IP/Agency is a boutique public relations and personal publicity agency specialising in the promotion of talent, influencers, and lifestyle brands.

Each talent or brand has its unique light, vibrance & wave. IP/Agency becomes the director for each one, using its experience, skills & unique value.

IP Publicity was outgrowing its shell, so we began rethinking the concept behind the identity. The idea of a prism, a director of light, became the starting point for the rebrand of IP/Agency. A black and white palette, a sans serif font, and simple lines as reflected light beams were the basic elements of the visual system.

We developed a sleek yet effective logotype structure to showcase all of the subbrands within IP/A, and designed a collection of elegant printed collaterals. The website was built within the Squarespace framework, incorporating IP/A's new look into the platform. Animations breathed life into the light beams, adding a touch of dynamism to the entire experience.

LONDON

BARCELONA

Behance

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