BBS Capital

Client BBS Capital Ltd
Services Art Direction, Brand Identity, Graphic Design, Print & Website Design
Industry Real Estate

Multi award-winning real estate structured finance advisor.

Deliver innovative and creative solutions across the entire capital structure.

BBS Capital is a multi award-winning real estate structured finance advisor with a 20-year track record.
Its vision is to manage and run the entire finance life cycle of a property deal from its inception to drawdown, obtaining the optimal financial package for their clients.

BBS Capital commissioned us the rebrand of the company with two requirements: to maintain the essence of their existing emblem (a fusion of the founders surname initials) and their main orange color.

As an existing company it was important to keep its spirit, taking into account two factors: the brand needed to be discreet as the market requires, but also we wanted to add an inspirational look and feel to add value and mark a difference.

We focused on refreshing the logotype with its emblem adding more colors into the palette, and also making the typography more relevant working in harmony with more inspirational and minimal imagery. The aim was to create a more flexible system combining the different elements.